Consumer Durables

Indian consumer durables market is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable incomes. According to the Department for Promotion of Industry and Internal Trade, during April 2000 – June 2019, Foreign Direct Investment (FDI) inflows into the electronics sector stood at US$ 2.45 billion. The S&P BSE Consumer Durables Index is up 6.8 per cent in Jan 2020 and gained 32.1 per cent in one last year. 100 per cent FDI allowed in the electronics hardware-manufacturing sector under the automatic route; Approval of 51 per cent in multi-brand would further fuel the growth in this sector. To boost FDI, government may formulate a separate policy for electronics

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